How to Start Using TikTok

Created on 10 January, 2023 | 411 views | 2 minutes read

If you are an influencer on Instagram or YouTube, you should expand your reach to TikTok.

If you are an influencer on Instagram or YouTube, you should expand your reach to TikTok. TikTok is one of the fastest growing social media apps out there. With over 900M active users and growing, TikTok presents you with a great opportunity to showcase your talent or business. One of the main differenciating factors that sets TikTok apart from other social media apps is the way its algorithm works. TikTok’s algorithm is primarily focused on the virality factor and TikTok videos have a longer shelf life, compared to those of Instagram.

TikTok Platform Growth

in 2020, TikTok was the most downloaded app on both mobile platforms iOS and Android. This means that more and more people turn their heads towards TikTok.

For some reason, there is a common notion on Reddit and other platforms that TikTok is not a serious app, and the content on TikTok cannot be trusted.

I would like to ask you to look back at the days when YouTube has just launched. People used to call YouTube a video platform for ‘cat videos”. Look at what it has grown into right now.

The only reason why I draw such strong parallels between YouTube and TikTok is becuase of TikTok’s explosive growth, the continuation of the growth momentum and the fact that this platform is open to allowing anyone with good content to find the “For You Page”. Anyone has a chance to be seen and heard, as log as you follow TikTok’s community guidelines.

How to Set Up a TikTok Account

  1. Go to your phone’s app store
  2. Search for “TikTok”
  3. Click Install
  4. Upon installing TikTok, click on the Sign up button inside the TikTok app
  5. Sign up either by logging in using your existing social profiles, such as Facebook, Google, Twitter or Apple. Alternatively, you can sign up with just an email or a phone number.
  6. When done, your profile information in the Edit profile menu
  7. Finally, add a link in bio using EZBiolink

Record Your First TikTok

After you are done with all of the previous steps, now it is time to start creating content. Remember that your first video is very important to set the tone for your page. Be sure to create content around the following topics: entertainment, education or value.

Providing some kind of value to your audience will promote others to watch your video and even to follow you.

One of the biggest metrics on TikTok is the watch time. The longer your video gets watched (on average) by every user, the more people TIkTok will promote your video to.

You can post a video wither by pressing the Plus in the bottom middle of your screen, or by pressing the Gallery button at the bottom right corner. The last option will allow you to upload an already pre-made video to TikTok.

Do not sleep on TikTok, before it gets too big and loses its great organic content discoverability.

If you already have a social presence, check out our guide about How to Make Money on TikTok with Clickbank or How to Make Money on TikTok with Amazon Associates.

Updated on 4 December, 2023