You don’t need to have an engineering degree to create a professional link in bio for your TikTok, Instagram or any other social media account. EZBiolink makes is extremely simple, where anyone can get up and running with a biolink page within 5 minutes.
TikTok and Instagram provide their users with an ability to add a single link in their profile. It is called the bio link. Compared to other platforms such as Facebook or YouTube, which allow you to have links in your content, on TikTok or Instagram you only get one link. It is located in the bio (your profile).
If you would like your users to take an action on your posts, you must send them to your link in bio. This is why it is important to dress up that link the best you can and to provide the user with your best and the most updated offers.
Imagine being able to create a landing page which will host all of your links (5,10,20 links), have your logo, a slogan, provide with in depth statistics about your visitors, have google analytics and Facebook Pixel support, allow for link scheduling and allow you to do this for multiple Instagram pages from one convenient account. See the example below:
You are probably thinking that building such a landing page will require extensive web design knowledge, consume dozens of programming hours and cost you thousands of dollars. I am here to tell you that you can get all of those features within less than 5 minutes at https://ezbiolink.com.
Let’s talk about how EZBiolink can help you grow your page and increase your profits.
1. Create beautiful bio link pages
Normally, if we are trying to get our Instagram page visitors to click our link, to direct them to our site or to an affiliate offer, we paste the link into our profile page. But what if you want to have the user also see your portfolio, the email newsletter opt-in etc.? What if your affiliate offer changes tomorrow? Do you change the link every day? Can you link straight to an affiliate offer?
The answer is “No”. Linking straight to an affiliate offer, without a landing page, if the quickest way to get yourself banned from a social media platform or an affiliate company.
The best way to promote your brand is with a consistent experience and by providing your customers with a distraction free experience. If your customer wants to sign up for the affiliate offer or your email newsletter, you do not want them to wonder around your web site in search of anything you are trying to promote. You want them to go to a landing page that is as simple as possible, and you want them to tap on the link without any distractions.
Take a look an EZBiolink page one of our high profile customers has created in 10 minutes. It is consistent with the brand design, it is very simple, distraction free, and contains exactly what the brand wants their visitors to click.
When you sign up for the free or the premium account at EZBiolink.com, you are presented with an option to create a project. Think of the project as an Instagram page you have. If you have multiple Instagram pages, you can create multiple projects, there is no need to sign up for multiple accounts for every Instagram landing page you would like to create.
Upon creating a project, you will be prompted to create a Biolink, which will be your landing page.
In this example below, the page already had one project going. As you can see, you can have multiple projects. Proceed to creating a Biolink by choosing your user name.
Your Instagram link in bio will look like this “https://ezbiolink.com/yourusername”. This is the link you will paste into your Instagram bio. It will never change. All of the changes to your bio link will take place by adjusting what is shown on your landing page. Let’s proceed to creating a landing page.
2. Bring creativity to life
Upon creating your project and the landing page “Bio link”, you will be presented with a ton of customization options. Add a logo, add a slogan, change the background color theme. See the screenshot below.
This is also where you can add your Google Analytics ID and the Facebook Pixel. But we will discuss this at a later section. These color customizations are available for paid customers for a cost of a single coffee from Starbucks. If you feel that the branding is important for you, feel free to get the “Starter” package for only $3 per month. Otherwise — congratulations, you are already doing amazing, because you have just created your first landing page!
Now we move on to the most fun part — adding your links!
3. Flexible link customization
Now, let’s add some relevant links to our newly created landing page. EZBiolink allows you to add any URL, but it is smart enough to allow you to embed YouTube, Twitter, Vimeo videos and Soundcloud or Spotify songs.
Coming back to customer retention and showing them exactly what you want them to see without leaving your page. If you have posted a YouTube video or a Soundcloud song, you can simply embed them onto your EZBiolink Instagram bio link page, so that your customers don’t wonder away to listen or watch someone else’s content. Here’s what The Rainbow Channel did on their landing page.
Among bio links, they have also embedded their latest YouTube video for their followers to watch. We all know how enticing YouTube algorithm can be in trying to keep their users on their platform for as long as possible. This way, you make your followers/customers get laser focused on your content.
If you are a free user, this is enough to get you started and to help you grow your audience! However, if you are willing to be in the top 10 percentile and grow your brand, you really need to know who is visiting your Instagram landing page.
4. Day-by-day statistics
Instagram already does a great job at providing stats on your follower top locations, age range, and on how many times your bio link has been clicked. All you need to do for that is to convert your page to a business profile, tap the hamburger icon at the top right corner of your Instagram profile (on your phone) and tap on “Insights”. Then tap on “Activity” and you will see the aforementioned stats. See the screenshot below.
This is absolutely free to do, all you need is an Instagram business page, which is free to obtain or convert to.
However, if you are an advanced user, these insights are not completely useful. Let me explain how you can save thousands of dollars using EZBiolink. This is not a sales pitch to get you to sign up, this is real marketing stuff that you NEED to KNOW.
EZBiolink allows you to do two things: Day-by-day visitor tracking and “Advanced tracking” using Google Analytics and Facebook Pixel.
Let’s discuss the “Day-by-day” visitor tracking.
As you will see below, your EZBiolink tracks not just how many clicks your Instagram bio link has received, it tracks who, when and from where do people click your link customization menu. They are always going to be there for you to track.
If you tap the number of clicks on any of the links, it will give you a detailed daily breakdown for that particular link, along with location and the browser type. You could even see how many impressions has this link acquired before getting clicked. Also important in seeing your click-through rate.
You could access individual landing page link statistics or global data for the entire landing page within a project.
All you have to do to see these advance stats is to tap the three dots to the right of your project and selects “Statistics”.
Here you can set a date range for which you would like to track the stats and the chart will dynamically show you the clicks your lading page links have incurred.
Here you will also be provided with data about your customer’s location, operating system, browser data and referrers. See below.
This information can be instrumental in optimizing your landing page, post types, offer targeting. This alone provides very important statistical data that Instagram will never provide. Image how much useful data you have been throwing away before, when you were not tracking it. If you are serious about growing your social presence, this information is absolutely instrumental.
How would you know what content works and what doesn’t? How would you know who exactly consumes your content and how well does it do in thr countries you are targeting? How do you identify new markets for your product if you don’t know who is clicking your links? EZBiolink gives you everything you need to succeed, to optimize your time and to save money on killing off projects that don’t work!
Now, this is all fine and dandy, but what if you use ADs to REALLY grow your brand and reach new audience? This is how you REALLY SCALE your product or the brand. Let’s talk about how EZBiolink can save you thousands of dollars on ADs in the next section.
5. Advanced tracking
Those of you who are running targeted ads via Facebook and Google. Imagine running a general ad campaign that targets a broad range of customers in a certain niche. Say you are selling a product in a “Workout” niche. You pay thousands of dollars to reach that audience. They come to your Instagram page, then they click your bio link, visit your web site. The ones who click your bio link are interested in your product. Those are your prospective leads — the ones who click your bio link!
Would you rather keep dumping thousands of dollars on your AD spend to target a broad range audience, or would you advertise to those who have clicked your links? Of course this is a rhetorical question. You ROI will be incredibly higher if you advertise to those who have interacted with your links on your landing page. You could save thousands of dollars on your AD spend by targeting the right people, who have seen your content and who actually expressed interest by clicking the links in your bio.
EZBiolinks allows you to integrate your Facebook Pixel or Google Analytics ID to your Instagram landing page, so you can run custom audience or like audience ADs. This will dramatically increase the CTR (clickthrough rate) and your ROI (return on investment) saving you thousands of dollars. Why would you want to run general ADs for a long time or why would you want to run ADs that don’t convert well?
If you do not have Facebook Pixel or Google Analytics ID integration on your Facebook landing page, you are throwing money away. Remember that you can get all of these features for the price of coffee with EZBiolink.
6. Manage multiple projects
Imagine that you have or decide to open multiple Instagram pages in the future. You do not need to sign up for a separate account with EZBiolink. We are not in the business of ripping people off, by offering a low cost product and forcing you to get a separate account for each Instagram account. We are in the business of making Instagram landing pages accessible to everyone.
If you decide to add another landing page to your other Instagram account, simply add a new project and repeat steps 1–4. Simple, easy and affordable. Our plans scale with you and, compared to what you get, they don’t break the bank.
Also, remember that EZBiolink is not just for Instagram. If you need a landing page for YouTube, Linkedin, Twitter, Snapchat Twitter etc. we are a perfect solution. You can create a single link and keep customizing it on the back-end.
If you are on the fence if this is the right product for you, we have a 14-day no commitment trial that gives you all of the advanced customization and tracking functions to test out.
I hope you fall in love with our product as much as we have fallen in love creating it for you. Direct any questions to our team via our web site. I will also be very happy to address your questions in this article or via email at [email protected]