Do you have a social presence and have never been able to make any sizable income? We took a look at 1,250 successful influencer accounts over a course of 6 months, and learned what do they do right. In this article, I will share 5 of the most important conclusions I have made from our case-study.

Instagram and TikTok provide their users with an ability to add a single link in their profile. It is called the bio link. Compared to other platforms such as Facebook, YouTube, Twitter etc. you only get one link. Maximizing the most out of that link is the main topic of our today’s discussion.

Conclusion #1: You Need a Landing Page

Having a single link is actually a great thing. It serves to focus the entire attention of your user onto one place. Now, we just need to have better control over what the users will see.

Social media expert Gary Vee, uses a single landing page on Twitter, Instagram and TikTok to funnel and introduce his followers to his podcasts, other social media channels and his products. He uses. Linktree for his, which is great, however fairly limited in design.

The key takeaway is that simplicity is key, and this page is a great illustration of how effective a single link can be.

Compare this to an EZBiolinklanding page, that is just as simple, but could show your latest podcast episode, host your links, connections to your social media etc.

Conclusion #2: Create a Distraction-Free Experience

If you have worked to hard to drive a customer to your landing page, why would you want to send them to Spotify or YouTube? Those platforms are designed to capture user’s attention for as long as possible by showing them more podcasts or videos of your competitors.

Embed SoundCloud and Spotify Music

Embed your favorite songs or your own podcast and music on your biolink page, where your fans/followers can enjoy them with a single tap.

Conclusion #3: Content Diversification

If you post all of the same content on all social media pages at the same time, it will not give your audience a reason to follow you on all platforms.

Having a landing page from EZBiolinkgives you a unique opportunity to embed TikTok videos, YouTube, Twitch and Vimeo videos.

With TikTok being on the rise, it is essential to showcase your latest content to crate additional social proof. The organic reach on TikTok is the highest among all platforms at the moment. Many users grow very quickly on TikTok, but it is hard to showcase your impressive size on other platforms.

Why not embed a TikTok video on your landing page to let your YouTube and Instagram followers know that you are a large brand?

Below is an example of what platforms you can embed on EZBiolink.

Embed YouTube, TikTok, Twitch Videos & More

Show off your videos right on your biolink page. Keep user experience distraction-free!

Conclusion #4: Multiple Revenue Streams

All successful influencers in our study leveraged multiple sources of income in their social media profiles. Having a convenient landing page that can accommodate all of that was essential.

Reson #1: Direct linking to affiliate offers is not allowed
Reason #2: One link will not allow to display multiple offers

Below is an example of a TikTok/Instagram page that has made roughly $2,700 per month. It does so by leveraging:

– Affiliate offers from Amazon
– Running a Shopify store
– Monetizing YouTube
– Collecting e-mails for retargeting

What does a $2,700/mo Landing Looks Like?

This gaming page leverages almost every possible available faucet on the market to generate revenue.

EZBiolink allowed them to embed every one of the above revenue streams onto one dostraction-free landing page.

Conclusion #5: Access to the Landing Page Analytics

Every effective influencer in our case study, took the time to study the audience that visits the landing page. While most of the users don’t pay any attention to analytics, it is absolutely essential to grow and scale your presence/business.

When running the Shopify campaign, all successful influencers linked their Facebook Pixel or their Google Analytics to their landing page, in order to track a similar audience via ADs and scale their sales.

The EZBiolinklanding pages support both Google Analytics code, as well as a Facebook Pixel integration.

In addition, even if you do not use any of the above, you have access to detailed analytics within your EZBiolink page.

Detailed Analytics

Learn about your visitors.
Get detailed analytics about who your biolink visitors are, how many clicks/impressions did your links get, where they came from, what devices do your visitors use and more.

Facebook Pixel and Google Ads Integration

Integrate your Facebook Pixel or Google Analytics ID to get detailed statistics, track conversions and run retargeting ADs.

Add UTM parameters for link tracking.

Conclusion #6: Final Thoughts

If you had a social media presence on any platform and you did felt like you did not make any income from it, look into starting a landing page to:

– Gain social proof by showing off your other platforms
– Introduce your audience to you other social media platforms
– Show off your YouTube videos, TikTok videos, your Podcast episodes
– Start an e-mail campaign
– Start a Shopify store and use the Facebook pixel to collect data and scale

There are many ways to earn income. This can be automated with a beautiful, affordable landing page, where you you need to worry about is simply posting content and let the traffic convert.

I would like to share how I have doubled my Instagram reach within 6 days using two fundamental principles: engagement rate tracking and an identification of the type of content that resonates with my Instagram community.

The Complainers

It is far too often that you see a group of specific Instagram influencers, who complain about their Instagram posts not perform as well as they did in the past. The answer here is that one must look at their social media account, Instagram is no exception, as a community page. Sometimes it will do better than other times. However, when you notice a systematic change in your Instagram reach, it could either do with algorithm changes, or a simple fact that your engagement has fallen.

What is Engagement?

Let’s discuss why user engagement is probably one of the top, if not the top metric social platforms use in pushing out your content to their users. From the perspective of the algorithm, every post is equal the second it goes life.

You must understand that the algorithm is absolutely blind to the content you’re posting. Now, if you were the algorithm, how would you identify what is good and what is bad content. Well, first you will show it to people (impressions) and you will see how many people actually watch the content (reach). If the content is shown to 100 people, but on;y watched 5 times, you would probably not want to waste resources and show it to more people right? Well, not so fast… What if those people scrolled past the video by accident?

Then you would look at the engagement time or video completion percentage. What percentage of the video content has been watched by every user. The more of your video people watch, the more your content appeals to the audience. Remember that any social platform like Instagram tries to keep the user engaged on their platform for as long as possible.

Finally, the algorithm looks at the number of likes, shares, bookmarks, follows etc. These, except for follows, count as “engagement”. In simple terms, it is how many times has your content has been shows to people and of those times, how many times have people done stuff with your content (shared it, liked it, bookmarked it etc.). You take the number of impressions and you divide it by the number of actions on the post. This gives you your engagement. Say your post has gotten 1000 impressions and 200 actions performed on it, your engagement will be at 20%.

Where to See Your Instagram Engagement Metrics

By the way, this metric is not given to you by Instagram. I get mine free at Famejar. It is a free tool that gives you your engagement and many other important metrics. Take a look at an example from CNN’s Instagram Page on Famejar.com.

For huge accounts like CNN, 0.44% engagement is an okay number. If you are wondering how does that engagement stack up against other accounts on Instagram, you could scroll to the bottom of the report page and see a comparison chart (as shown below).

As it turns out, CNN might be performing a little poorer than others in that space. However it is very niche-specific.

Now, how did I use this information to double my Instagram account engagement and its growth within 6 days?

What gets measured — gets improved. How would you constantly monitor your engagement rate on daily basis. You either have to keep checking Famejar or SocialBlade every day for every Instagram account that you have, or unlock a report. This is the option I have opted to. At the time of writing of this article, Famejar offers a 1 free report when you sign up (see below)

When you sign up and unlock a free report or a $1 report, they actually email you a report like this every single day for 30 days.

You cold clearly see the changes in your followers and the engagement rate. This is absolutely golden! Especially if you can get your hands on the free report promotion! That, combined with their highly relevant tags function (which I will show you), will do you wonders, like it did to me.

Day -6: Measuring Our Baseline

So, let’s rewind to 6 days from today. According to my Famejar  (you can also use SocialBlade)report, I was sitting at 3.62% engagement rate (see below). I always posted once per day and generally at the same hour.

My account was losing followers and my posts were reaching 4 times less people than before. I must admit, this was a very prosperous period for everybody else, as everybody was forced to stay home due to the COVID-19 outbreak.

Let’s see how my post performed that day. As of this moment, I have reached 29,179 people from 33,297 impressions. Notice that the amount of hashtag views were at 7,624. Let’s use this as a baseline.

Beginning the next day, I have changed up my content to better match the interests of my followers based on my Instagram report at Famejar and it was revolutionary. You’d ask, how did I identify what to post. I could discuss this content selection strategy in detail if it is interesting to you. Just leave me a comment if you’d like to see it.

Day -5: Engagement Changes Were Surprising

On this day, I have switched my content to better resonate with my user base. There was an immediate difference in my Instagram post report (see below).

My post reach changed from 29,179 to 53,682 people. The amount of impressions have risen from 33,297 to 60,192 . The hashtag have also increased from 7,624 to 8,323. As you can see, the content type adjustment was highly effective. I could’t wait for the Famejar email report numbers to come in. Finally when i have received the report, this is what I saw!

to my surprise, the engagement has gone down. Upon pondering, it was clear that this post alone could not have compensated for the lackluster performance of the rest of my 1,500+ posts. Despite this, I was very excited, because if I kept going forward with this strategy, my future posts would continue to perform well. This will eventually change the engagement rate for the entire account. remember that it is much harder to change your engagement if you have a larger account, due to a larger number of posts. The average is based on far more data points.

Day -4: The Damage Control Is Working

On the following day, my post performed just as well, with a significant upper trend. Please see below.

This is what my Famejar email report showed that day!

It looks like I was doing a better job with damage control. The engagement loss rate has decreased two-fold. I was getting positive signals from both platforms, which was very reassuring. This is where i understood that looking at just Instagram analytics is not enough. And it is also not enough to just look at one Famejar metric. There are many others, which I will cover in a separate article, if you wold like me to. Please leave a comment if you’d like me to write another article.

Day -3: Let the Gains Begin

We are now on day 3 of content strategy change. Yet another post performed very well, and here are the numbers.

I will not comment on the numbers, as they have virtually doubled across all metrics. Remember that our reach was at 29,179 and now it is at 70,513 people. The impressions went from 33,297 to 76,192. The hashtag views went from 7,624 impressions to 23,443. This was amazing news. This time around, i could’t wait for the Famejar report to see if the engagement gap has been closed completely.

And this is what i saw. By the way, the Famejar reports often went to my spam. I needed to make sure to check my “spam” folder to find them, for some reason.

Finally! We are in the green. Our content strategy is working! Though, we have lost 8 followers, but we are now losing far less and our Instagram engagement is growing.

Day 0: Day 6 Instagram Engagement Result

We have technically improved our engagement on day 3, but I wanted to ensure that the strategy is working. This time, we will skip to day 6 of the content strategy change and we will take a loot at the numbers. Please take a look at our engagement improvement.

In only 6 days, we have increased our engagement from 3.62% to 4.49%. Considering the size of the page (138K followers and 1,500+ posts), this is an impressive number. I definitely see my posts get a much higher reach than before the content optimization implementation. I certainly hope that we can keep it up, which will allow us to grow at a much faster rate. As you can see, we are now not losing followers, but rather gained 31 new followers.

The Content Adjustment Strategy

These results have been achieved upon analyzing the velocity of the current content, identifying the outliers and selecting for the content among this outlier category. Let’s dive deeper into this.

Analyze Current Content Velocity

In order to know what to post, we need to understand what posts do well on our page. There are many tools out there, but I stuck to Famejar, since it had everything I needed.

When you order a report and wait for several days (at least 10 days is what I would recommend), Famejar will collect information in these key areas:

1. Post engagement
2. Top hashtags used for past 10 days
3. Post likes

Post Engagement

The average post engagement rate chart will indicate how your page trends over time.

Top hashtags used for past 10 days

Top hashtags from the last 10 posts are ranked. The higher the number in front of the hashtag, the more it has been tapped by users on Instagram to discover your posts.

Post likes

Post likes is something that you can track yourself via the Instagram analytics (from the app). This is available in the app. if you go to Insights -> Content

Notice the gradual increase in the number of impressions. The last post has broken the record for 132K total impressions within 24 hours.

Similarly, you could get a more comprehensive view of things from the Famejar report. This is what it looks like.

Here you can see the percent change in likes and comments. This is important, as to keep the engagement high, you must provide a compelling copy for your posts. This will drive more comments and consecutively more likes.

How I have adjusted the post strategy

Upon looking at the numbers, i have come to an understanding that the posts which have done better than the others had the following characteristics:

1. Funny
2. New (something users have never seen before in the niche)
3. Controversial — this sparked a conversation in the comments. Be careful, and ensure that the controversial posts don’t come at the expense of lowering your page competency
4. Not necessarily what i used to post. My page is about educating users, however it is nice to mix and match content to make it fun
5. Regularity — post at the same time every day. People expect posts from you (believe it or not)

One of the biggest game-changers were gaining an understanding to:

1. Post regularly
2. Keeping the engagement number high. So this means that if you post daily, on days when you have missed a post during your peak hour, DON’T POST. You would be better off posting tomorrow at your peak hour, rather than compromising your engagement and posting mid-day.

Conclusions

Instagram posts follow a growth progression. When you figure out your best posting time and do so then, your posts will be shown to users. Then, as your users engage with the posts, it will “graduate” to be shown on the “Explore”page or to more hashtag users. This normally takes about 20 -24 hours. If you break this cycle and post too often (for the most part), your posts will not reach the peak of their performance and it will result in an overall drop in performance.

At the end of 6 days, I have learned that content optimization is key to success. But prior to optimizing the content, it is absolutely essential to know your metrics and keep track of your metrics every day. If you are serious about your growth on Instagram.

As a result of this improvement, we have seen a higher number of profile visits, which in turn resulted in a higher number of conversions on our EZBiolink page. The below numbers are from our EZBiolink.com landing page statistics report.

The faint line is the number of unique clicks. Unique clicks come from new and not repeat customers. This is great news, as we are not only getting new eyes on our content, but also new eyes. This will have a positive impact on any aspects of your business.

EZBiolink is our own alternative to Linktree that we were using before. EZBiolink allows you to manage many projects for $5 per month, instead of 1 that Linktree allowed. We can also embed YouTube, TikTok videos, collect detailed analytics and much more. If you are in the social marketing space, i highly recommend using it. As a disclaimer, I am the founder of EZBiolink, and I have created it for myself and other social media influencers who want to have a beautiful landing page for all of their social profiles at a price of a frappuccino.

I hope you found this article educational. Feel free to stay in touch by signing up to my newsletter. Also, feel free to share this article with friends who will find it useful. And if you want me to cover a specific topic, leave a comment and I will definitely get back with you.

You don’t need to have an engineering degree to create a professional link in bio for your TikTok, Instagram or any other social media account. EZBiolink makes is extremely simple, where anyone can get up and running with a biolink page within 5 minutes.

TikTok and Instagram provide their users with an ability to add a single link in their profile. It is called the bio link. Compared to other platforms such as Facebook or YouTube, which allow you to have links in your content, on TikTok or Instagram you only get one link. It is located in the bio (your profile).

If you would like your users to take an action on your posts, you must send them to your link in bio. This is why it is important to dress up that link the best you can and to provide the user with your best and the most updated offers.

Imagine being able to create a landing page which will host all of your links (5,10,20 links), have your logo, a slogan, provide with in depth statistics about your visitors, have google analytics and Facebook Pixel support, allow for link scheduling and allow you to do this for multiple Instagram pages from one convenient account. See the example below:

You are probably thinking that building such a landing page will require extensive web design knowledge, consume dozens of programming hours and cost you thousands of dollars. I am here to tell you that you can get all of those features within less than 5 minutes at https://ezbiolink.com.

Let’s talk about how EZBiolink can help you grow your page and increase your profits.

1. Create beautiful bio link pages

Normally, if we are trying to get our Instagram page visitors to click our link, to direct them to our site or to an affiliate offer, we paste the link into our profile page. But what if you want to have the user also see your portfolio, the email newsletter opt-in etc.? What if your affiliate offer changes tomorrow? Do you change the link every day? Can you link straight to an affiliate offer?

The answer is “No”. Linking straight to an affiliate offer, without a landing page, if the quickest way to get yourself banned from a social media platform or an affiliate company.

The best way to promote your brand is with a consistent experience and by providing your customers with a distraction free experience. If your customer wants to sign up for the affiliate offer or your email newsletter, you do not want them to wonder around your web site in search of anything you are trying to promote. You want them to go to a landing page that is as simple as possible, and you want them to tap on the link without any distractions.

Take a look an EZBiolink page one of our high profile customers has created in 10 minutes. It is consistent with the brand design, it is very simple, distraction free, and contains exactly what the brand wants their visitors to click.

When you sign up for the free or the premium account at EZBiolink.com, you are presented with an option to create a project. Think of the project as an Instagram page you have. If you have multiple Instagram pages, you can create multiple projects, there is no need to sign up for multiple accounts for every Instagram landing page you would like to create.

Upon creating a project, you will be prompted to create a Biolink, which will be your landing page.

In this example below, the page already had one project going. As you can see, you can have multiple projects. Proceed to creating a Biolink by choosing your user name.

Your Instagram link in bio will look like this “https://ezbiolink.com/yourusername”. This is the link you will paste into your Instagram bio. It will never change. All of the changes to your bio link will take place by adjusting what is shown on your landing page. Let’s proceed to creating a landing page.

2. Bring creativity to life

Upon creating your project and the landing page “Bio link”, you will be presented with a ton of customization options. Add a logo, add a slogan, change the background color theme. See the screenshot below.

This is also where you can add your Google Analytics ID and the Facebook Pixel. But we will discuss this at a later section. These color customizations are available for paid customers for a cost of a single coffee from Starbucks. If you feel that the branding is important for you, feel free to get the “Starter” package for only $3 per month. Otherwise — congratulations, you are already doing amazing, because you have just created your first landing page!

Now we move on to the most fun part — adding your links!

3. Flexible link customization

Now, let’s add some relevant links to our newly created landing page. EZBiolink allows you to add any URL, but it is smart enough to allow you to embed YouTube, Twitter, Vimeo videos and Soundcloud or Spotify songs.

Coming back to customer retention and showing them exactly what you want them to see without leaving your page. If you have posted a YouTube video or a Soundcloud song, you can simply embed them onto your EZBiolink Instagram bio link page, so that your customers don’t wonder away to listen or watch someone else’s content. Here’s what The Rainbow Channel did on their landing page.

Among bio links, they have also embedded their latest YouTube video for their followers to watch. We all know how enticing YouTube algorithm can be in trying to keep their users on their platform for as long as possible. This way, you make your followers/customers get laser focused on your content.

If you are a free user, this is enough to get you started and to help you grow your audience! However, if you are willing to be in the top 10 percentile and grow your brand, you really need to know who is visiting your Instagram landing page.

4. Day-by-day statistics

Instagram already does a great job at providing stats on your follower top locations, age range, and on how many times your bio link has been clicked. All you need to do for that is to convert your page to a business profile, tap the hamburger icon at the top right corner of your Instagram profile (on your phone) and tap on “Insights”. Then tap on “Activity” and you will see the aforementioned stats. See the screenshot below.

This is absolutely free to do, all you need is an Instagram business page, which is free to obtain or convert to.

However, if you are an advanced user, these insights are not completely useful. Let me explain how you can save thousands of dollars using EZBiolink. This is not a sales pitch to get you to sign up, this is real marketing stuff that you NEED to KNOW.

EZBiolink allows you to do two things: Day-by-day visitor tracking and “Advanced tracking” using Google Analytics and Facebook Pixel.

Let’s discuss the “Day-by-day” visitor tracking.

As you will see below, your EZBiolink tracks not just how many clicks your Instagram bio link has received, it tracks who, when and from where do people click your link customization menu. They are always going to be there for you to track.

If you tap the number of clicks on any of the links, it will give you a detailed daily breakdown for that particular link, along with location and the browser type. You could even see how many impressions has this link acquired before getting clicked. Also important in seeing your click-through rate.

You could access individual landing page link statistics or global data for the entire landing page within a project.

All you have to do to see these advance stats is to tap the three dots to the right of your project and selects “Statistics”.

Here you can set a date range for which you would like to track the stats and the chart will dynamically show you the clicks your lading page links have incurred.

Here you will also be provided with data about your customer’s location, operating system, browser data and referrers. See below.

This information can be instrumental in optimizing your landing page, post types, offer targeting. This alone provides very important statistical data that Instagram will never provide. Image how much useful data you have been throwing away before, when you were not tracking it. If you are serious about growing your social presence, this information is absolutely instrumental.

How would you know what content works and what doesn’t? How would you know who exactly consumes your content and how well does it do in thr countries you are targeting? How do you identify new markets for your product if you don’t know who is clicking your links? EZBiolink gives you everything you need to succeed, to optimize your time and to save money on killing off projects that don’t work!

Now, this is all fine and dandy, but what if you use ADs to REALLY grow your brand and reach new audience? This is how you REALLY SCALE your product or the brand. Let’s talk about how EZBiolink can save you thousands of dollars on ADs in the next section.

5. Advanced tracking

Those of you who are running targeted ads via Facebook and Google. Imagine running a general ad campaign that targets a broad range of customers in a certain niche. Say you are selling a product in a “Workout” niche. You pay thousands of dollars to reach that audience. They come to your Instagram page, then they click your bio link, visit your web site. The ones who click your bio link are interested in your product. Those are your prospective leads — the ones who click your bio link!

Would you rather keep dumping thousands of dollars on your AD spend to target a broad range audience, or would you advertise to those who have clicked your links? Of course this is a rhetorical question. You ROI will be incredibly higher if you advertise to those who have interacted with your links on your landing page. You could save thousands of dollars on your AD spend by targeting the right people, who have seen your content and who actually expressed interest by clicking the links in your bio.

EZBiolinks allows you to integrate your Facebook Pixel or Google Analytics ID to your Instagram landing page, so you can run custom audience or like audience ADs. This will dramatically increase the CTR (clickthrough rate) and your ROI (return on investment) saving you thousands of dollars. Why would you want to run general ADs for a long time or why would you want to run ADs that don’t convert well?

If you do not have Facebook Pixel or Google Analytics ID integration on your Facebook landing page, you are throwing money away. Remember that you can get all of these features for the price of coffee with EZBiolink.

6. Manage multiple projects

Imagine that you have or decide to open multiple Instagram pages in the future. You do not need to sign up for a separate account with EZBiolink. We are not in the business of ripping people off, by offering a low cost product and forcing you to get a separate account for each Instagram account. We are in the business of making Instagram landing pages accessible to everyone.

If you decide to add another landing page to your other Instagram account, simply add a new project and repeat steps 1–4. Simple, easy and affordable. Our plans scale with you and, compared to what you get, they don’t break the bank.

Also, remember that EZBiolink is not just for Instagram. If you need a landing page for YouTube, Linkedin, Twitter, Snapchat Twitter etc. we are a perfect solution. You can create a single link and keep customizing it on the back-end.

If you are on the fence if this is the right product for you, we have a 14-day no commitment trial that gives you all of the advanced customization and tracking functions to test out.

I hope you fall in love with our product as much as we have fallen in love creating it for you. Direct any questions to our team via our web site. I will also be very happy to address your questions in this article or via email at [email protected]

Happy growing!